Proenza Schouler Spring 2012

Natasha Poly makes the perfect pinup babe in Proenza Schouler's Spring 2012 ads. I couldn't resist posting these images even though they have been all over other fashion blogs, I love them that much.

I am also enamored with Tommy Ton's backstage photos from their spring/summer runway show. I think both show that when you are creating really high quality content as a brand (collections and imagery) people will talk. And boy do these guys know how to deliver the full package.

Photos via Fashionista and Jak & Jil